Hyperpigmentation
Stubborn Hyperpigmentation Treatment Cream
Sale price Rs 4,599Regular price Rs 5,500
Daily sun care
Protection that fits your routine
Medicated SPF day creams, dermatologist developed
Melasma care
Gentle care for stubborn pigmentation
Dermatologist developed for melasma and dark spots
Bestsellers
Science backed skincare for a healthier, brighter you
Skin Brightening
Advance Face Intensive Brightening Night Cream
Sale price Rs 3,999
Regular price Rs 5,500Type 3 BB Glow SPF Day Cream
Sale price Rs 3,299
Regular price Rs 3,500
Shop by Concern
Find the right solution for your skin
Concerns
Start with what you would like to care for.
Clinic
Personal care from our dermatologist.
Skin Consultation
Talk to a dermatologist
Not sure where to start? Share your skin concerns and history with our dermatologist and get a routine that fits your skin, your climate and your lifestyle.
- A personalised routine
- Treatment guidance
- Product recommendations
Skin Treatments
In clinic care, planned by a dermatologist
Melasma Treatment
A dermatologist planned approach to stubborn melasma, tailored to your skin.
Learn more: Melasma Treatment
Skin Brightening
In clinic care for dullness and uneven tone, paired with a home routine.
Learn more: Skin Brightening
Skin Rejuvenation
Treatments that support hydration, texture and a healthy looking glow.
Learn more: Skin Rejuvenation
Why PurEA
Considered skincare, made with care
Dermatologist developed
Every formula is developed by a dermatologist with everyday Pakistani skin and climate in mind.
Medicated formulations
Active ingredients chosen for specific concerns, such as pigmentation, melasma and acne.
Safe for all skin types
Formulated to be gentle, with clear directions for sensitive skin and gradual introduction.
Premium quality
Carefully sourced ingredients and considered textures you will look forward to using.
Customer reviews
In their words
“The texture is really nice and doesn't feel heavy on my skin. I love how easily it absorbs.”
Ayesha Khan “Bohat achi quality hai. The packaging is neat and the product feels gentle on my skin.”
Mahnoor Ahmed “I like that it doesn't leave my face feeling greasy. Perfect for my daily skincare routine.”
Fatima Ali “Finally found a product with a texture I actually enjoy using. It feels lightweight and comfortable.”
Hira Malik “Honestly, the first thing I noticed was the packaging. Simple, clean and professional.”
Zainab Siddiqui “Mujhe iska texture bohat pasand aya. It spreads evenly and feels really smooth.”
Laiba Sheikh “I prefer simple skincare products, and this one fits nicely into my routine.”
Maryam Hussain “The consistency is just right. Not too thick and not too watery. Really easy to apply.”
Eman Raza “I've always preferred skincare that feels light on my face. This has a lovely finish.”
Sana Qureshi “Bohat pyari packaging hai aur product bhi use karne mein comfortable lagta hai.”
Noor Fatima “I appreciate the simple presentation. Everything looks clean and thoughtfully designed.”
Iqra Javed “The product feels smooth during application, and I like how it fits into my morning routine.”
Alina Shah “Really impressed with the overall presentation. It has a premium feel without being overly fancy.”
Rabia Tariq “Mujhe heavy creams bilkul pasand nahi. I really like this lightweight formula.”
Kinza Arshad “I love skincare that is straightforward and easy to use. The texture is a big plus.”
Saba Iftikhar “The packaging looks beautiful on my vanity, and the application feels really nice.”
Amna Farooq “Simple, elegant and easy to incorporate into a daily skincare routine.”
Nimra Aslam “I like how the product spreads without needing too much. The consistency feels good.”
Hafsa Nadeem “Bohat decent product presentation hai. I especially like the minimal packaging.”
Mehwish Butt “A clean, modern skincare experience. The product feels pleasant to apply.”
Aleena Saeed
PurEA
Healthy skin starts here
Dermatologist developed, medicated skincare for everyday routines.
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